10 Top Real Estate Wholesaling Software To Grow Your Business

Here are the best real estate wholesaling software to grow and automate your business. These tools will make it easier to do more deals every month.

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06 min read
February 17, 2021

What’s the best software for growing your real estate wholesaling business? 

In this guide, we’re going to show you our top 10 picks — we’ll include a brief description, video demo, features list, and pricing for each.

By the end, you’ll have a better idea of the tools you need to grow your real estate wholesaling business.

1. REISift — For Data Management & Targeted Marketing

Our mission at REISift is to help real estate investors (wholesalers, flippers, buy-and-holders, etc) do more deals with their existing data. In other words, we want to help investors get more bang for their marketing buck. Rather than throwing old data out and bringing new data in to find new leads, REISift allows wholesalers to pull more juice from their data, makingaw the most of every single prospect and property record. You can filter records with ninja precision, skip trace instantly, vacancy check against USPS records, list stack, clean your data, and run your business with a fully integrated CRM.

If you want to learn more about our marketing and lead-gen processes, we recommend joining our 14-Day Auto Lead Gen Challenge. It’s only $99 and it’s been a game-changer for lots of real estate wholesalers. 

Video Demo


  • Instant Skip Tracing 
  • USPS Vacancy Check & Absentee Filtering
  • Unlimited List Management
  • Advanced Filtering For Targeted Marketing
  • Advanced Integrations & Zapier
  • Advanced Data Cleansing
  • Complete CRM

Price — Starts at $49 per month but includes a 7-day free trial. 

2. Carrot — For Building a High-Converting Website

When it comes to attracting motivated sellers online, Carrot is the gold standard. They’ve created high-converting website templates for wholesalers — members can choose a template and customize it with their brand logos, colors, images, and information. Whenever someone opts-in on the site (whether because of advertisements or organically through SEO), Carrot can send you text notifications. 

Carrot also offers a basic lead manager, campaign tracking links, monthly blog content (depending on the plan you choose), and SEO tracking and optimization tools. 

Video Demo


  • Basic Lead Manager
  • Campaign Tracking Links
  • Conversion Optimized Websites
  • Monthly Blog Content
  • SEO Keyword Tracking & Optimization

Price — Starts at $69 per month and includes a 30-day money-back guarantee. 

3. Deal Machine — For Real-Time Marketing

Do you drive for dollars? Do you send direct mail? Then you probably want to check out Deal Machine. Not only do they have what we think is the best CRM for real estate wholesalers, but they also have a wicked-smooth mobile app that allows you to send direct mail, look up owners, manage leads, engage in SMS marketing, and track your driving-for-dollar routes all on the go. 

It’s worth noting, however, that Deal Machines services (driving for dollars route tracking, list engine, and SMS marketing) are all priced separately. 

Video Demo


  • Automated Owner Lookup
  • Direct Mail Campaigns
  • Real Estate Lead Management
  • Driving For Dollars Route Tracking
  • Real Estate CRM

Price — Deal Machine has a free CRM. From there, it starts at $49 per month for its Driving For Dollars software, $29 per month for its List Engine software, and $299 per month for its SMS Marketing software. 

4. CallTools — For Cold Calling

Cold calling is a great way to generate leads for your real estate wholesaling business. It’s also tedious and difficult and sometimes frustrating. That’s why we’re thankful for CallTools — this software has a predictive dialer that allows your reps to get through massive lists in no time (it’ll call for you and only pass answered calls onto your agents). It also has a simple CRM, interactive voice response, and SMS capabilities.

We highly recommend CallTools if you’re trying to make your cold calling process more efficient and effective. 

Video Demo


  • Predictive Dialer
  • Power Dialer
  • CRM Included
  • Interactive Voice Response
  • Email Template
  • SMS
  • Web Phone

Price — Cost depends on how many calls you’re making every week. 

5. Call Porter — For Answering Inbound Calls

What do you do if a lead calls at a bad time? It’s great that you’re generating leads… but it’s sometimes inconvenient to answer the phone every time it rings. Still, answering when the phone rings is important for your business (just research the importance of “response time” for sales and you’ll see) — that’s where Call Porter comes in. This answering service is designed specifically for real estate investors and the U.S.-Based reps are even trained to speak with motivated sellers. 

We’ve heard good things about Call Porter from other wholesalers, so we’d recommend checking them out if you’re overwhelmed by how often the phone is ringing. 

Video Demo

We couldn’t find a Call Porter demo on YouTube, but you can listen to a conversation their reps had with a client’s inbound lead on their homepage


  • Inbound Call Answering
  • U.S.-Based Reps
  • Follow-Up Call Scheduling
  • Calendar Syncing

Price — Starts at $500 per month and includes a $500 sign-up fee. 

6. Smarter Contact — For SMS Marketing

SMS marketing is becoming more common, but the good news is that it’s not so common (like email and direct mail) that it’s remarkably difficult to stand out from competitors. As a newer marketing medium, SMS can provide you with unique lead-gen opportunities. And Smarter Contact is our SMS marketing tool of choice. 

Smarter Contact features include ringless voicemail, CMR integrations, 2-way messaging, and easy-to-set-up autoresponders.

Video Demo


  • Ringless Voicemail
  • Easy CRM Integrations
  • 2-Way Messaging
  • Autoresponders

Price — Starts at $99 per month and includes a 7-day free trial. 

7. YellowLetterHQ — For Direct Mail Marketing

Direct mail is probably the most common marketing medium for wholesalers. Some wholesalers cold call, some run ads, some post bandit signs, but it seems like everyone sends mail. 

That’s not a bad thing, though… wholesalers do it because it works. And for creating your mailers, we recommend YellowLetterHQ. Their service allows you to skip trace records, and custom design letters or postcards.

Video Demo


  • Skip Tracing
  • Custom Letter Design
  • Custom Postcard Design

Price — Starts at $0.36 for postcards and $0.50 for letters. 

8. PropStream — For Data Collection

Your data has to come from somewhere. And PropStream is — in their own words — “the most trusted provider of comprehensive real estate data nationwide.” Their software allows real estate wholesalers to search for properties, run comps, view up-to-date property recordings, estate rehab costs, and more. 

PropStream also has a mobile app that allows users to manage data on the go. 

Video Demo


  • Comprehensive Nationwide Data
  • Property Search
  • Targeted Leads
  • Accurate Comps
  • Up-To-Date Property Recordings
  • Rehab Cost Estimator
  • Mobile App

Price — Starts at $99 per month and includes a 7-day free trial. 

9. Facebook Ads & Google Ads — For Lead-Gen

One way to find motivated seller leads is by running Facebook or Google ads. Both platforms are equally effective and versatile. You can target an extremely detailed audience of people (by interest, demographic, behavior, and keywords), and you can also put the Facebook Pixel on your website to retarget website visitors with Facebook ads. 

Becoming effective at running Facebook and Google ads, however, is certainly a process that takes a little bit of time. The video demos below will get you moving in the right direction. 

Video Demo

For Facebook...

For Google…


  • Detailed Targeting
  • Pixels That Allow For Retargeting Website Visitors
  • Flexible Pricing (Cost Per Impression/Cost Per Click)

Price — Just the cost of running your ad campaigns. 

10. Google Data Studio — For Tracking Marketing Results

Do you know how your marketing campaigns are performing? Google Data Studio is a free tool that “turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.”

This might not seem extremely important for growing your wholesaling business… but if you don’t know what’s working and what’s not working, how are you going to succeed longterm? 

Video Demo


  • Simple Data Integrations
  • Data Visualizations
  • Marketing Reporting
  • Marketing Templates

Price — Free. 

These Are Our Top 10 Real Estate Wholesaling Software Picks… Did We Miss Anything? 

There you have it. 

Those are the top 10 software that we think you need to grow your wholesaling business.

But enough from us… what software do you use that’s been a game-changer for your business? Let us know in the comments!

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