10 Top Cold Calling Software For Real Estate Outreach

Cold calling is an important part of real estate lead-gen. Here are the top 10 software to use for cold calling in real estate.

09 min read
June 30, 2023

Outside of referrals (who doesn’t love those?) cold calling is THE best way to generate new leads for your real estate business -- for investors and agents, alike. (Source)

And even though it’s the 2nd most popular strategy for driving new business, so many investors get it completely wrong.

Which is why they completely avoid it.

So if you’re one of them? And you’re looking to grow your business?

Or you’re just wanting to make sure you do it the right way so you aren’t wasting time, money, and precious energy?

We’re going to show you exactly how to be as effective and efficient as possible and which tools can help you easily tap into one of the best sources of fresh leads for your business.

In this guide, we’ll showcase 10 of the best cold calling software tools for real estate investors and agents.

Kicking things off…

#1 - REISift

Before you start cold calling, you need to get organized.

RESift is one of THE easiest ways to stay organized in your REI business.

It’s a full-featured CRM set up out of the box to help organize your data, automate your marketing, optimize your sales, and manage your operations -- all in a single platform, helping eliminate software bloat and multiple subscriptions.

Here’s just some of what you get with it:

  • Lead Tracking
  • Owner Records
  • Data Filters
  • Offer Tracking
  • Phone Statuses
  • Project Management
  • Vacancy Check
  • Click-To-Call

And so, so much more.

It is, hands down, one of the most effective and efficient CRMs you can use in your REI business.

For cold calling, you can build your own lead lists, plug in their information, skip trace to make sure it’s accurate, and track when they were contacted (and need to be contacted again) while monitoring and optimizing your performance as you go.

You can click here now to start testing REISift in your business and experience just how powerful and intuitive it really is.

#2 - Espresso Agent

For agents, Espresso Agent is a great CRM that helps you manage your lead generation and make your cold calling as effective as possible.

The goal with the CRM, and one of the core features, is that it’s built to help you get more listings by working smarter so you can earn more and work less.

You can connect with highly-motivated sellers in your market and then track how you’re contacting them, what needs to happen next, and monitor your performance from fresh lead to the closing table.

Here’s what you get with it:

  • Expired Listing Leads
  • For Sale By Owner Leads
  • For Rent By Owner Leads
  • Investor Leads
  • Real Estate Farming
  • Neighborhood Data

If you’re looking for a competitive edge as an agent and want software that helps make your cold calling simple (and effective) by keeping you plugged into quality data and leads, check out Espresso Agent.

#3 - JustCall

If you don’t need something as robust as REsimpli, JustCall is another great dialer.

With it you can:

  • Monitor Live Calls
  • Perform Voicemail Drops
  • Access Virtual Numbers
  • Run SMS Campaigns
  • Track Your Calls
  • Queue & Forward Calls

And do it without needing a bunch of third-party integrations.

Coming in with fewer features than REISift, JustCall can be good for ramping up your cold calling campaigns and monitoring your performance in an intuitive dashboard.

One of the only downsides is there’s currently no incoming call number recognition so if you miss calls it can be hard to track down who it was. 

So if you plan on being available to answer calls as they come in, it’s not such a huge deal. But if you’re regularly out of the office and need to be able to track incoming calls, there’s better options available.

#4 - Kixie

Kixie is a dialing software that’s built to help you accelerate your sales and automate your cold calling.

With it, you can spend less time on admin work and more time on selling by reaching leads quicker with features advanced enough to stay ahead of your competition.

The intelligent auto dialer helps you cultivate deeper relationships with your leads by monitoring optimal call times and connecting you with your leads when their buying intent is the highest.

From tracking your calls to inbound routing those calls to multiple different lines, voicemail drops, and improving your local presence, Kixie is a fairly powerful cold calling dialer.

Here’s a few key features:

  • Easy-to-use system and interface
  • Call up to 10 numbers at a time
  • Leave voicemails and follow up with an SMS

If you’re building and managing a team of agents, Kixie can help you take them from newbie to pro without making them completely hate cold calling.

#5 - PhoneBurner

PhoneBurner helps you make more calls per hour while avoiding the awkward connection delays that a lot of dialers deal with. That translates to more contacts, more quality conversations, and more deals.

One of the biggest perks about PhoneBurner is that you’re not charged a per-minute fee so you’re able to save a ton of money, especially if you have large teams of salespeople.

Being a 100% remote company, you can use PhoneBurner from anywhere in the world while supervising your team’s activity.

With it, here’s what you get: 

  • Power dial up to 80 prospects per hour
  • Automatically leave voicemails
  • Advanced reporting and analytics

Whether you’re looking to streamline your sales processes, increase the number of calls you’re making per hour, or automate your workflows after the call, PhoneBurner is a solid solution.

Plus you can access it online so you don’t need to install any external software and it integrates with popular CRMs like Zapier, Salesforce, HubSpot and Zoho.

You can try it by clicking here.

#6 - Omnidrip

Omnidrip is one of the most effective ways to add custom drip campaigns to your existing systems.

The messages in these drip campaigns are designed and written by a former land flipper, mobile home flipper, and SFR wholesaler turned copywriter and are a 100% done for you solution.

Here’s what you get with Omnidrip:

  • 20+ intuitive marketing sequences to choose from
  • 400+ easy to use templates
  • Copy-driven follow ups that convert!

When you’re cold calling, you need a way to effectively follow up with the leads you’re dialing so you’re making as many “touches” as possible.

The Omnidrip messaging system combines email, text, and voicemail to make sure your leads remember who you are while putting their wants and needs at the forefront of the conversation.

If you want to convert more of the leads you’re calling into prospects and closed deals, Omnidrip is the easiest way to do it.

#7 - Propstream

The biggest factor that affects the quality of your cold calling campaigns is the quality of the data you’re plugging in before you get started dialing.

The better, and more targeted your data is, the more effective your campaigns are going to be.

With Propstream, you can build custom lead lists that aren’t being hammered by 100’s of other investors, based on criteria like: absentee owners, vacancies, foreclosures, bankruptcies, and others, so you know the leads you’re pulling are highly motivated.

Here’s what you get:

  • Comprehensive Nationwide Data
  • Intuitive Property Search
  • Generate Targeted Leads and Build Sophisticated Lists
  • List Filtering & Data Stacking
  • Comp Evaluations

Plus so much more.

If you want to make sure that the data you’re marketing to is actually worth marketing to -- and won’t just leave you spinning your wheels -- start building your own lists using Propstream today.

You can start a free trial by clicking here now.

#8 - Realeflow

Realeflow is a full-featured software platform for agents and investors that helps you consolidate multiple other services into a single service so you’re saving more time and money, while eliminating a ton of frustration in the process.

Here’s what Realeflow gives you:

  • Deal Analysis Tools
  • Lead Generation Tools and Pipelines
  • Robust Property Listing Pages
  • Automated Marketing
  • Direct Mail Campaigns
  • Customer Relationship Management (CRM)

With the internal Leadpipes, you can find quality leads based on their location, address, zip code, county, and pull data from their deeds, legal information, and mortgages.

It helps you locate absentee owners, cash investors, seller motivation levels, private lenders, properties with equity, probates, foreclosures, and properties that are upside down on their loans.

This combination of data helps you start with quality lists that you can refine and download up to 1,000 leads at a time to plug into both your cold calling and direct mail or SMS marketing campaigns.

REISift is a stronger CRM with more features, overall, but Realeflow does have its niche use-cases.

#9 - Vulcan7

Vulcan7 is another platform that can help you generate quality lead lists to ensure your time spent cold calling is effective and that you’re talking to people who are motivated to speak with you.

Here’s what you get access to:

  • Sophisticated Data Scraping Tools and Capabilities
  • Send Video Emails
  • Long List of Third-Party Integrations

While Vulcan7 does a decent job at helping you build lists of leads, the biggest downside to it is that it uses third-party integrations to handle your marketing.

When these integrations play nicely together, the software is one of the best cold calling software tools you’ll use.

However, when one of those integrations goes down or gets updated, you have to wait until Vulcan7 gets updated before they start playing nicely together again.

It doesn’t happen often but, when it does, it can be a frustrating experience to deal with.

In general, REISift is a stronger CRM that causes less headaches but Vulcan7 can give you a similar level of functionality -- although at a significantly higher price tag.

#10 - ProspectBoss

ProspectBoss is a CRM and dialer that was originally built because the founders needed something that worked for them -- when all the other options available seemed to fall short in one way or another.

Today, the focus is on integrating key engagement and outreach strategies like cold calling and SMS marketing.

What began as an automated dialer to help the founders get in touch with more of their leads has evolved into a full CRM, lead marketplace, and campaign management tool.

With ProspectBoss, you get access to:

  • CRM Dialer
  • Various Calling Campaign Tools
  • Buy Personalized Leads/Lead Lists

Now, while it is an option on our list because it’s better than 90% of the other cold calling software available today, there’s a big caveat.

The software, itself, is primarily a gateway to the lead marketplace where you can purchase lead lists from vendors.

As one of the more expensive pieces of software on this list, coupled with them pushing you to purchase leads from their vendors, there are better options available unless price is no object and you simply want access to pre-built lists of leads.

Final Thoughts

If you want to generate more business than referrals, alone, can bring to you, picking up the phone and calling a list of leads is one of the best ways to do it.

With the right cold calling software, you can be more efficient and effective with your cold calling campaigns.

Each of the tools we’ve featured in this list can help you accomplish both of those goals.

As it stands right now, though, REISift is one of the best pieces of cold calling software you can use in your REI business.

It starts by helping you get and stay organized so you’re not wasting time trying to remember where you left off -- or figure out what needs to happen next.

Then, you can use it to automate your marketing, optimize your sales, manage your operations, build, filter, and stack lead lists, skip trace contacts to make sure the data’s good, manage projects, and use the internal dialer to reach more people-per-hour than other platforms.

It is, hands down, one of the most effective and efficient CRMs you can use in your REI business.

You can click here now to start testing REISift in your business and experience just how powerful and intuitive it really is.

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