In September of 2020, Bryson Whitley signed up to REISift to see what all the fuss was about. A week later, he became overwhelmed by the software and canceled his membership. I reached out to him and pointed him toward our OCT Challenge (which teaches investors about the importance of managing their data and how to do it efficiently). After going through the challenge, things really clicked for Bryson. He signed back up with REISift, locked down 2 deals in 2 weeks by remarketing to existing data, and stopped spending tons of extra money on re-skipping the same records. He’s now looking at his business’ future with excitement and enthusiasm! Check out our full interview to learn all about his process and story!