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Podcast

ATP 8 - How Chris Ronzio literally Built a Process to Prosperity

Chris Ronzio is an author, speaker, coach, entrepreneur, and investor, as well as the founder of Trainnual.

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Learn More about Chris on Instagram https://www.instagram.com/chrisronzio/
Other Chris Resources https://linktr.ee/chrisronzio

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Full Episode Transcript

ATP - Chris Ronzio

Tyler: [00:00:00] What's going on, everybody. My name's Tyler, Austin, your host of allies to prosperity today. We have what I'm going to  call like the training legend. you guys have seen his ads on Facebook. There's no way that you haven't, if you've clicked on, any of the auto Legion challenge stuff, I'm sure they have some sort of, audience to target you.

[00:00:18]I know that I'm getting. Real estate ads buy from him now. So his name is, is Chris Ron's CEO, the founder of train, UIL dot. Yeah, calm. And he's out of Scottsdale Arizona. He's got two kids, one wife, his brother is actually really heavy into, I think it's super awesome as their COO. We'll probably talk a little bit about that.

[00:00:36]but the most interesting thing about, Chris, I think is that he's like a lifetime entrepreneurs. When in high school, he started his first business, which he ran for 12 years, which I'm pretty sure has to be some form of like record just very few people. I think that did that. In fact, I think, and we'll verify once we bring them on here, I think you're like 30, under 30 or something like that.

[00:00:56] I want to say maybe it's not, if you're not, you probably should be. dude, I really appreciate you hopping on the podcast. I know you're super busy.

[00:01:03] Ronzio: [00:01:03] Awesome. Thanks, man. Great to be here.

[00:01:06] Tyler: [00:01:06] Thanks, dude. so. What we do, man, is we just start off, with really just a general background, you know, I want to know, and I want everyone else to know a little bit about how you got where you are now in high school. I, like I just said to me, you, you told me you started your first company in high school.

[00:01:21] He did that for 12 years. Like what, what really started the entrepreneurial stuff. And then what kind of led you to where you are now? and then we'll start digging into kind of the core questions.

[00:01:29] Ronzio: [00:01:29] cool. All right. So the entrepreneur bug, I guess hit me really early. So for me, it was when I was like five, six years old. I remember my uncle offering me like the cash in his pocket to wash his car in the driveway. And he had $4. And for me, I didn't really know money then, but I knew $4 is exactly how much you needed to buy a Ninja turtle action figure.

[00:01:51] So that was like my currency. And so, so from, from being a really little little kid, I just saw it. Entrepreneurship is like fun. You know, it was like let's every weekend set up something different. And so I was always the kid that went door to door selling like candy and wrapping paper, because I wanted to win the big prize at school.

[00:02:09] Or I would like. Have the car washing business. And then it turned into like a landscaping business and then a deck cleaning and furniture cleaning business. And then, you know, I, there was like this big house in my neighborhood that had put an addition on, and I remember standing at the bus stop with a couple of my friends.

[00:02:27] And they were like, Oh, it'd be so cool to see inside the house. And so that day after school, I was like, all right, I've got an idea. Let's make a house cleaning service. And so we show up to the front steps with our like dust, you know, things and our pale and a business card. I made a Microsoft word and it was like, well, you know, for $20, we'll like dust your whole house.

[00:02:46] And they had like pianos and all this stuff. And they were like, yeah, sure. And so we got to check out the house and that, that was cool. You know, so as a kid, it was always just like, Creative little ideas to make like side money or have fun with my friends. So when I got into high school, it was, totally unplanned.

[00:03:02] I wasn't trying to start a business, but I joined the cable access station in our town and a friend and I made this little TV show where we would interview people around town and it would be like, you know, the, the coach that won the football game and the guy that built the biggest snowman or whatever.

[00:03:19] And. We got offered one time to film a cheerleading championship at our school, which as like a 14 year old kid is the absolute dream job, but the best you could be asked to do. And so we showed up to the event and we. my, my friend had the camera in the stands and I had my like first button up shirt and I set up a sales table and I, I was slinging VHS tapes of the cheerleading to parents and coaches and Scouts and everybody that was coming.

[00:03:50] And that was where the idea for the business came from. It was like we can film these events that happen all the time, every month or every week at the school. And we can sell copies to everyone. And so at the time it was, you know, only big VHS chess kind of cameras over the shoulder cameras. It wasn't everyone with iPhones and I'm in the business really took off.

[00:04:10] So through high school and college, I was hiring all my friends and then freelancers. And then I set up an office in a, in Boston where I grew up and we were, event videographers that did sports events all over the U S so that's, that's really where it all began.

[00:04:28] Tyler: [00:04:28] That's crazy because I'm sure in Boston, I'm sure you're familiar with, I think they're out of Boston. They might not be there anymore, but barstools have you heard of them? I mean,

[00:04:37] Ronzio: [00:04:37] Sports.

[00:04:38] Tyler: [00:04:38] yeah. I feel like everybody has, I feel like you have to know about them. yeah. So, I imagine like thinking back into that, like, cause that was way before bar stools.

[00:04:47] So I imagine that. In being in Boston, that would be something that would have took off like crazy. Cause it's like the sports capital,

[00:04:56] you know?

[00:04:57] Ronzio: [00:04:57] And their stuff, you know, theirs is more of like content play on, on big sports. And ours was like all amateur, you know, like youth events. But the problem that we saw was. Sports organizations would have events all over the country. They would have these like nationally sanctioned bodies that would, set up the, the tournament's and they'd have regional events and championship events.

[00:05:17] And if you went to an event in California or an event in Massachusetts or Illinois or Florida, they would all be different video providers. And so the, the problem they had every year was like sourcing. Crews to do this. And so I saw that as a, something we can solve. And so I started pitching these organizations on, let us be your only vendor.

[00:05:37] We'll do all the events and all the cities, and I'll set up the processes that they all use and we'll sell it all through one standard website. And so it was, you know, it seems unrelated to train you all, but it was totally the inspiration behind train UIL. Because we were hiring hundreds of camera operators and taking them through online training and writing up standard operating procedures and brand guides and sales training.

[00:06:01] And I was doing that from an early age.

[00:06:04] Tyler: [00:06:04] Yeah, we're going to have to dig into some of that too, because I think it's, if you think about the age here, you know, we have a lot of people coming into real estate and they don't know any of that. It takes a lot for them to understand that it's even a thing that needs to be done and how to do it and all that stuff.

[00:06:20] But like, you just naturally did it. So there has to be either you're just like naturally just super wired as being an entrepreneur, or you're willing to do the things that are needed to do that. Or maybe you had mentors. I don't know, but we're going to, we're probably going to dig into that. I'm sure.

[00:06:35] Moving on. So then like what happened from, from that point then until getting to where you are now?

[00:06:43] Ronzio: [00:06:43] Yeah. So I had ran the business for about 11 years and it brought me out to Arizona. I set up a West coast office. I moved out there with my girlfriend, we got married. and, and, and when I was out there, I just kind of realized I was, I was working in the same job over and over again. Like we had perfected the systems for delivery and booking events and showing up, and we're doing hundreds of events a year.

[00:07:08] And so there were, there didn't feel like there was a challenge. That I was excited about anymore. And so I remember I had a call with my director of operations and I asked him if you'd want to take over and be president of the company. And so for about a six month process, I trained him on all the last things that I still did in the business for him to take me out of the day to day.

[00:07:27] And at the end of that process, I took myself off salary and I. Gave him a raise and put him in charge. And I said, I just want to be an owner. I'm going to treat this like an owner. And I was totally out of the, the day to day. And so to make up for, for my own salary, I had other entrepreneur friends that, I, I said, is there any way I can help you with your business?

[00:07:47] And so a few of them raised their hand and they said, yeah, absolutely. Why don't you come here one day, a week or one day, every two weeks. And so I kind of time shared myself across a bunch of businesses and started helping with their systems and tech and operations, and that just evolved into a consulting business.

[00:08:03] And so a year later I was getting a lot of momentum in the consulting and I decided to sell the video production. And so the consulting business was called organized chaos. And it was really geared towards businesses with like five to 50 employees. So they were big enough that they had, you know, a small team, they had some distinction of different roles and they were trying to grow into a business that had more people doing more roles.

[00:08:29] And so at that size of a business, your, your systems really matter, like the foundation that you build of how you do what you do matters so much. And so I would. Go into those businesses and interview all of their employees and I'd map out their workflows and figure out what tech tools they used. And then the whole job was how do we make this easier?

[00:08:48] How do we make it more scalable, more profitable? And what I found myself doing was installing a lot of other things, systems like project management systems and CRMs and contact management and doing a lot of email and productivity training. And with every customer I ended up having to do either like a training day to show their employees.

[00:09:05] Here's how things work now. Yeah. Or I was shooting screen recording videos and making Google docs and saying like, here are the instructions for the business. And so what emerged from that was, was creating this like playbook for how their company runs. And I was frustrated that there was no tool that just did that.

[00:09:25]we were hacking together like, you know, WordPress plugins and, and, and docs and quizzes systems. So that's where the idea for you all came from.

[00:09:35] Tyler: [00:09:35] Wow. Okay. So. At the end of this, we have Ninja tips and tricks, and I threw that statement right there. You just, you just, made me swap one out because I just thought of a really good one, I think is going to be very valuable to most of the people that will listen to this. So I appreciate that. okay.

[00:09:52] So what was the timeline from start to finish there? How many years went by there?

[00:09:56] Ronzio: [00:09:56] with consulting or what.

[00:09:58] Tyler: [00:09:58] from the, from high school to just founding train UIL. Cause training was what going on two years now, roughly.

[00:10:04] Ronzio: [00:10:04] two and a half years since it's been a real business, but train has actually been around for, let's see, almost. Almost six years, five and a half years that the software has been around. But for the first three years of the business, it was just a tool within my consulting firm. So it was like a little prototype thing that we made.

[00:10:24] And the idea was like, you know, how do you, how do you make a consulting business sellable? It's like, well, you need some IP. And so I thought, all right, here's a software that we can use. but then what happened after a couple of years is I had. Requests referrals coming in from people that didn't want consulting, they wanted to use Daniel.

[00:10:41] And so that led us to spin it off.

[00:10:43]Tyler: [00:10:43] All right. Cool. So then wait, so then how many years was that? That that would have been roughly

[00:10:48] Ronzio: [00:10:48] Sorry. So 12 years consulting and then six years since, you know, almost six years since Daniel started Yeah. Yeah. Sorry. 12 years. First business. Couple of years. So it's about 20 years that I've been in some kind of business. Yeah.

[00:11:01]Tyler: [00:11:01] Dang dude. Okay. So about 20 years being an entrepreneur, really? Since you were four. So how old are you? 30, 38 then 37

[00:11:10] Ronzio: [00:11:10] 35.

[00:11:11] Tyler: [00:11:11] 35. Okay. I mean, dang dude. 35. okay. So. you just, you just made me have to set like a, a bookmark in goals for the next seven years. dude, that's freaking awesome.

[00:11:23] That's super awesome. Exited a company, built another company, exited a company. Built another company and it has just blown up, even so much more. And it's, it's not because obviously of, of, of happenchance like everything is methodical, you can tell, right. Everything has a process. Everything is understood.

[00:11:41]so that's fricking awesome. So what we're going to do now is we're gonna hop over into the core questions. This is the questions I call them the myths of entrepreneurship, the myths of prosperity. They're the one that really the excuses people make on why. They can't do what they're going to do. And, I mean, your story itself, I didn't anticipate it cause  I didn't know too much of your background, but, I mean you've already destroyed most of the myths just up to this point by doing what you've done.

[00:12:07] Right. So, we're going to start off with question number one. What is your motivator for prosperity? Why did you build all these companies? I mean, obviously you love to do it, but like, I mean, it's a lot of effort. It's a lot of time.

[00:12:20] Ronzio: [00:12:20] Yeah, I guess. Selfishly, I would say being able to do what I want when I want and not, not in like a crazy way, but like I remember being in, in college and I had, I started getting these crazy stomach pains in the morning. And my schedule, my college schedule was like I had early classes and when I had these like, doubled over in pain, but I still had to go to school.

[00:12:43] To class, it was like the worst thing ever. And so I remember thinking about like, when I, when I have a, you know, when I get out of school, I control like my life a hundred percent. I want to be able to control my times. I never want to have to show up, like on, on. Something on the schedule that I don't, I don't want.

[00:13:01] So, I mean, that's always been a big motivator for me is time. And of course now that means, you know, time for the experiences that I want time to do the type of work in the business that I want time with the family vacation time. So, but I think it's all time.

[00:13:16] Tyler: [00:13:16] Yeah. I mean, you just said demeanor before we got on here. You've been in, do you just realize I'm going to go to Boston? I don't know really what I'm going to leave, but you've been there for like, what two months now

[00:13:24] going on two months. I mean, that's, that's, that's amazing, you know, like the freedom the time.

[00:13:30] I mean, so you've, you're being successful in that, so that's fantastic. Question. Number two,  I got four years. what's your main revenue stream for wealth in most of the the people I'm going to listen to this podcast right now, our real estate set thing for them, you know, they, they buy rentals, they flip houses, that's theirs.

[00:13:48] Most people think that that's the only way.

[00:13:51]So I'd love to hear. Big big coin. Yeah. You actually invested everything from the first company right. In a Bitcoin. and

[00:13:58] Ronzio: [00:13:58] That's it? That's that's the whole game? I mean, no, my, my main revenue stream for wealth. I mean, I guess you mean now, now it's trainable.

[00:14:08] Tyler: [00:14:08] right. So then, so then like, so SAS, so software products then, so like did you ever envision that software products was going to be. Like, because give a little context for people, if you don't mind, and feel free, if you want to share what training will does or doesn't do right. Volume wise up to you.

[00:14:26]but in general, people think wealth and like, Oh, you own a software company training like that, like, okay, that's cool. Like they don't know how huge that is to even do a million and AAR. In a software company, they, they have no idea what that's even worth. so when you talk about wealth, I mean, where your company's at now, give some context of what that means as a software company.

[00:14:51] Ronzio: [00:14:51] Yeah. So, so software companies have a unique, luxury, I guess I would say of having really high gross profits. And so in most businesses you have cost of goods sold that, amount to a pretty sizable chunk of the revenue that you would do in the business. And so most businesses you'd peel away. Those.

[00:15:12] Those costs of goods sold, and then you take your gross profit and your overhead, and you're left with your net profit or some kind of discretionary earnings. Right? And so most businesses are worth some kind of multiple of the seller's discretionary earnings or your earnings before taxes and depreciation and all that.

[00:15:30] And with a SAS business, because you've got such a high gross margin with very little overhead, like your cost to deliver licenses to a hundred customers or a hundred thousand customers are not a, it's not a linear kind of cost equation. And so because of that, you have really high gross margins and, and your overhead is a small proportion of your overall, your overall revenue.

[00:15:55] And so, when someone acquires a software business, they typically pay a multiple of revenue that could be. you know, it could be five times could be seven times could be even 10 times revenue. And so when you hear about people that have this annual recurring revenue, this subscription revenue in a software business that could be easily acquired and plugged into another market or another business, it's a really valuable thing.

[00:16:19] And so for me, that wasn't something I had any real direct exposure until I became a. A partner in a company called design pickle. So we talked about this offline, but for anyone that hasn't heard of design pickle, yeah. It was the pioneer in subscription graphic design services. And so you figure, you know, you could hire an agency, you could hire a freelancer to do some design.

[00:16:42]but what if you could just get someone for a few hundred bucks a month that would do every design request you sent their way and you'd. Commit to paying monthly for that like a subscription. That's what they created. And so early on, I was doing my consulting business and their whole system was like a forwarded Gmail account.

[00:17:00] And like, that's how the business worked. And so I had this yeah, operations, you know, standard operating procedure expertise, this tech expertise, and they couldn't afford to pay for the services. And so instead we did a deal swapping equity for, for services in their first year. And so, that gave me a firsthand look at how a subscription business, a saw a digital kind of business can really grow.

[00:17:26]and it's, it's been amazing to be alongside on that ride, but, but then, you know, it was able to apply a lot of those lessons to train you all. So yeah, today, wealth building is building trainials topline, ARR, and the, the more. The customers we have, the more, satisfied those customers are, which means higher retention, the higher multiple we'll get on our business someday when we do decide to sell.

[00:17:52] Tyler: [00:17:52] Right. Yeah. And I think, I think that the big thing is, is to, to jog people's thought processes on how, how powerful that is from a wealth component. Number one,  diversity is huge. Right. So, yeah. You know, wealth comes with obviously receiving money and then securing that money into something else to make, you know, like that's obviously a given thing.

[00:18:11] And most, most of the listeners will  think of that first and foremost. But if you think of like, you hear something like a. A company being acquired by like Google or something else. This is what it is like a company like Google could say, Hey, you know, we want to acquire a train you'll because we want to build out some new Google-y, you know, product that revolves around SLPs and stuff.

[00:18:34] And they might offer, you know, train, you will X amount of dollars to do that. And then, you know, he's going to make the decision. Do I decide I want the, you know, X amount of millions, you know, or do I not do I want to continue being a CEO? And, It's funny because today, ironically, we talk about this as wealth building component today in one of our mentors, Dan Martell, They talked about the acquisitions, a bolt on acquisitions training or something like that had talked about buying software companies much.

[00:19:01] Like we buy portfolios in real estate. Like I have one right now we're buying is 14 houses portfolio buying it for 900,000 and it's worth maybe 1.4 million. You do the same thing, you do the same exact thing with software. So, it's just a really interesting component because, we had Trevor on here, you know, and he has a software company.

[00:19:18] You have a software company, and it is a true wealth components. Compounding wealth is built if you look at the core of it through business. Right. But if you don't have the proper solution of you solve, like trivial does so well, right. Then it's not going to actually become anything really. Right.

[00:19:35] There's so much more behind it.

[00:19:36] Ronzio: [00:19:36] Yeah. And I think, I think another thing that's important to, to remember is like, when you, when you invest money, a lot of times you think of wealth building as like compounded interest, you know, you're, you're getting some kind of return on that money, but when you create a business, you can. You can create, you know, a thousand percent growth in like a couple years, and you can create an eight or nine figure exit out of a business, which is it's hard to create that kind of value in a, in a, in a meet, in a small capital investment, you know?

[00:20:11] So I think business building yeah. Is, is definitely a wealth creation vehicle. And then once you've got it, You know, the, the, the wealth then you diversify and, and, you know, Mike go back the other way and real estate can be a big part of maintaining wealth.

[00:20:25] Tyler: [00:20:25] Yeah, I love that. Is it? Yeah. Cause I can't, no matter what I do, I just had this conversation with my wife last night at, well, I guess more of a feud. but it was like a, you know, like I couldn't buy these 14 houses. Right. And then in four years from now be able to sell them for $5 million is not going to happen.

[00:20:43] You know, I mean, there's a very, very small chance. And if that does happen, it probably means the American dollar went down quite a bit, or that we instantly jumped into like 40 years in the future. I love it, dude. we went a little bit off there or I did, but I appreciate, I think people are gonna love the context.

[00:20:58] So, Okay, so number three, we talk about routines. Okay. So what we want to know is what is, what is your morning routine look like? And what's your evening routine look like? We don't want to know like the middle of the day kind of thing yet. We'll get to that. But, you know, kind of what are you doing in the morning to get going?

[00:21:12] I know you're super active, right? You're a big runner. big into books and stuff. So does any of that involved in the morning?

[00:21:20] Ronzio: [00:21:20] Yeah. So, so my routine's pretty, you know, it's, it's. It's pretty much the same every day. So, actually it's changed a little since I've been in Boston, just because of the time zones and it messes up the kids, but I'll give you my normal Arizona at home routine. So I usually get up at five or five 30.

[00:21:36] I will go downstairs into my home office and I do a 10 minute Headspace. Because I think it helps to just clear, like what river's going on in my mind. Then I pull out my, my iPad and my little like 10 inch iPad pro and I just write down everything that I'm thinking. So it could be tasks for the day. It could be, stuff that triggered me.

[00:21:58] I can't get off my mind, whatever stuff I've got to. Talk to people at the company about, I just download all that. And so that's kind of my form of journaling. Sometimes I'll write things out a little more non, a little longer form, but mostly it's just like a task dump. after that I do something active.

[00:22:17] So I've been doing a lot of like triathlon stuff. So I got, I've got a road bike. I got the Peloton for when I don't want to go outside. I do running like a little five or six mile loop around the trails in my neighborhood. so I'll do something like that. And when I run, I listen two podcasts, so I've got like 10 podcasts I listened to and they cycle through them.

[00:22:38] And that to me is like an hour, a day of strategic thinking that I'm just like, I'm running. There's nothing else to distract me or I'm on a bike and I'm just. Constantly listening to the podcast and I'll pull out my, my, you know, I'll stop and pull out my phone and my notes. I'll write down ideas. I use the little like Apple watch to, to verbally record messages.

[00:22:58] And so again, I'm just kind of like capturing things as they come to me. And then I go home and I have a breakfast with the family. During the school year, I guess when it wasn't remote school, I would take my son to school a couple days a week. hang out, get ready and then, and then go into work. So that was like the morning routine.

[00:23:14] And then the evening, once I finish work, so five, six o'clock. I. Clock out. So I'll come home, family dinner every night and then play with the kids for like two hours before bed. And then time with my wife just hanging out or doing whatever we do for a couple hours before we go to sleep. And usually in bed by 10,

[00:23:36]Tyler: [00:23:36] What time did you say you wake up?

[00:23:37]Ronzio: [00:23:37] five or five 30 to like seven, seven and a half hours of sleep.

[00:23:41] Tyler: [00:23:41] What's crazy is, if anyone follows, you know, for those that all end up following you on Instagram, after this, which I don't see why anybody wouldn't being as though he just. Play, literally since he was in high school or young kid has had businesses and exited multiple, uh, you'd be selling not to, you know, you, you, you, you actually like. You, everything that you just expressed out here, you actually show, you know, pretty routinely on your Instagram. Like this is your, your life. And a lot of other people on social media in general, right. They show bits and pieces and it's not really their life. You know, that's like enough to try and like gain followers, you know?

[00:24:19]so it's funny because most of the people that would listen to this podcast right now, most of them either found the podcast or something from another form of. Like influence, you know? So I say that just to say, like, he actually, he runs, in fact his Facebook ads are him right. Running. Like he actually podcasts because he he'll stop in the middle of this, run in his podcast.

[00:24:41] And he'll explain some of the things he just took as insights. Cause he has, you literally has such what seems to be such an aha moment or such a, you know, overwhelming of like strategic thinking. I don't know. It's just like, if you live it. Unconditionally and you become it and you are it, and you don't fake it, you know?

[00:24:59]and you just be genuine and I'm sure that plays a huge part in your success, generically.

[00:25:05] Ronzio: [00:25:05] Totally. I mean, it's like, I always hesitated to post stuff on social media before trial, because I always thought it had to be like polished and perfect. And part of train UIL is like documenting what you do. Right. And I just. It got drilled into me that like, all I'm doing is documenting. Like this is my life.

[00:25:26] Why not just take a picture of whatever's going on? It doesn't have to be fancy, but this is, it's like a window into life.

[00:25:32] Tyler: [00:25:32] Yeah, I love that. Fantastic. So there's a good routine for y'all wake up at 5:30 AM. 10 minute head space, an hour of running, which a lot of people probably won't do. And they'll maybe do like a

[00:25:46] six.

[00:25:47] Ronzio: [00:25:47] It sounded like it's nothing crazy. It's like, you know, it's, it's a, it's really like a five and a half mile loop. I run around my neighborhood like four or five times a week.

[00:25:59] Tyler: [00:25:59] that. Okay, perfect. So, number four. What's your thoughts on that? You know, you obviously wake up early, but we're like, what's your thoughts on waking up early versus waking up late? Do you think that it's a necessity wake up early? Do you think someone can the same amount of success that you've had thus far?

[00:26:17] If, if they didn't have that morning routine or can they wake up at noon, do the same type of routine and be just as successful.

[00:26:23] Ronzio: [00:26:23] good question. I think, I think, it depends on the overlap with your customers, with your influencers, the people you want to spend the day with, because for me now I'm overlapping with employee is people I'm trying to lead important meetings. I'm trying to have, if I didn't wake up until. New. And I feel like I wouldn't be respected.

[00:26:40] So, so I, I think that for where I'm at in my life, the early mornings is the way to go. But when I was in college and doing, you know, I was, I was like not married and no kids. And just trying to grind the business. Like I was stay up til three, doing video stuff, you know?

[00:26:58]Tyler: [00:26:58] Yeah, it's a really great response. fantastic. so really, it's same thought process I have is like, you can, you can have success no matter what you do. It just depends on what you're doing with your time when you're actually awake. you know, but if you're, if your customers, you know, like if, if your phones are ringing at nine, you know, you had to be up to, to answer them, you know, things like that.

[00:27:18] So that's, that's fantastic. Okay. So, you know, you you've, you've had multiple companies, you are having a lot of success in software, but you haven't only had software companies. I'm assuming, You know, you probably will have more companies in the future, you know, I know you will. So like how do you stay current in everything that you're looking to do or learning to do?

[00:27:40] I know you run for an hour and listen to podcasts and I'm sure that's one, but is there anything else that you do like specifically to try and make sure you're staying current in software or in new ventures?

[00:27:54] Ronzio: [00:27:54] All right. So staying current, yeah, there's a couple of things. So. So, I guess, current in terms of like the industry is being a part of peer groups, mastermind groups. So I'm, I'm in like five or six different groups. And I invest a lot of time in that. So you mentioned SAS cademy with Dan Martell, I'm in EO entrepreneurs organization.

[00:28:14] And why EDC, which is a young entrepreneur council. I'm in a group called startup Arizona, which has been amazing as a, a local resource. And I'm in strategic coach, which is a. another really cool group. So, so I invest a lot in those and I, and through peers and in those kinds of groups, I stay up to date, on, content.

[00:28:36] I, like I said, podcasts are my thing. So I'm listening to like eight to 10 podcasts regularly. It was more when I was driving when I was commuting the office, but now it's just when I run. And then, and then how do I stay current about the world I guess is, through my wife. So I don't follow any car or anything.

[00:28:55] She fills me in when something important happens. And how do I stay current about the company? I have a chief of staff and we. We have daily calls every morning, first thing in the morning. So I guess I left that off. My that's my first work thing of the day. but she updates me on anything that's going on with my calendar, with other people, that stuff that they need.

[00:29:15] So that's how I stay current.

[00:29:17] Tyler: [00:29:17] I love how you just broke that down in really every aspect I was, it was really good life company. Industry. and then we also did a missing something, but that was fantastic. I'll have to rewatch that cause we might do some adjustments because that was good. what was the EO one? You said entrepreneur something

[00:29:38] organization.

[00:29:40] Ronzio: [00:29:40] Yeah. Awesome group. I've been in that for like 10 years.

[00:29:43] Tyler: [00:29:43] Yeah. I'll have to check that out. That one sounds interesting. Fantastic. Okay. So, much like everyone else, those that are successful, if you guys haven't recognized in every single interview thus far, every one of them have accountability partners, masterminds, you know, if you're not surrounding yourself with people that are doing way more than you, I mean, in SaaS Academy, there's literally, I mean, I don't know how many people are total in there has grown pretty quick, but there's people in there with some really massive companies.

[00:30:11] And it's like an honor to be able to be in the same room with them, because some of them were companies that I was like going over before I joined the mastermind and I joined, I was like, Oh, sorry in here. You know, like it just blew my mind, you know? And when you, when you can surround yourself with the people that are where you want to be, that's fantastic.

[00:30:28] So, yeah. always feeding into yourself because you're your most important asset. Your businesses can operate if you can't operate. You know? So I love that. okay. What is it? It's your number one habit. This could be either good or bad. It does not have to be one or the other, or you could share both.

[00:30:46] Ronzio: [00:30:46] man. It's weird. The first thing that came to mind is not a work thing at all, but I. Go to bed at the same time as my wife every night, which, which I feel like I've, I've talked to people and they think, you know, not everybody does that, but, but to me, that's, that's how we stay on the same page is like, I'm not, I'm not out for working for hours after she goes to bed.

[00:31:08] You know, it's how we keep a close relationship. And she, it's, we've been together since high school as well. So she's been through like this whole, this whole thing. And I feel like really having that solid. Foundation on the family side makes it way easier to deal with crazy business stuff.

[00:31:26] Tyler: [00:31:26] Yeah, it's crazy. You say that because, I forget exactly what he would say, but my dad used to always tell me as I was growing up or whatever is like, he never want to go to bed. Without, you know, your wife going to bed at the same time. Like this is like a huge thing. If you want to have a lasting relationship go to bed at the same time as your wife.

[00:31:43]yeah, it's funny. He's used to say that. so that's, that's, that's crazy. I think that's a huge one, actually, you know, I, and I love how it's totally unique compared to anybody else has ever answered a question. Okay, fantastic. okay, well, I'm gonna sorry on the spot though, and say about a bad habit.

[00:31:58] Do you have any bad habits? Because up to this point, I think people are looking make maybe, maybe you're like a robot or something.

[00:32:04] Ronzio: [00:32:04] no, I am addicted to peanut butter, so I will like stand with a jar, you know, butter and have like, like tablespoon after tablespoon and then I, and then I put it away and then I stare at it in the pantry and take it back out.

[00:32:18] Tyler: [00:32:18] No, it's fine. We'll cover more bites. I'll be okay.

[00:32:21] Well, it's a good thing. You're running an hour a day.

[00:32:23] Ronzio: [00:32:23] work it all.

[00:32:24] Tyler: [00:32:24] alright. So we talked about your routine in the morning and the evening, but being that you have a family and being that you have a company, you know, what is your daily routine look like?

[00:32:33] I mean, you're a CEO. You have, you guys have how many people in the company now. 43. Okay. So that's crazy. You guys have grown a lot this year then, huh?

[00:32:42] yeah,

[00:32:43] yeah, so, so what is a CEO of 43 people? Like what, how does that look in the middle of the day?

[00:32:49]Ronzio: [00:32:49] every day is a little different, but the week is really what the, the, the cadence that, that I follow. So. Mondays are mostly team meetings. I do one on one ones with each of my six direct reports and we have an all hands meeting with everyone in the company. So, so Monday is all about just like setting the pace for the week, understanding what everyone's working on, helping them through their problems.

[00:33:11] That's what I focus on that day. Tuesdays are usually like a get things done me day for me. So if there's people that I'm trying to meet with for the week or just work, I have to block it out out and get done. And that happens on Tuesday, Wednesday, and Thursday, Thursday tend to be my marketing and press sort of days.

[00:33:30] So any podcasts, any interviews, any. Any writing that I have to do for ink or Forbes or whatever. and then Friday is typically wide open. So if I'm going to take a day off during the week it's Friday, and, if I'm not off, then it's kind of a flexible day for either mastermind group that I'm in or just other other work I've got to get done.

[00:33:52]Tyler: [00:33:52] It's free. Really interesting. Sounds like also really good Instagram content you could put out. because I think it's a huge thing, right? Like how people schedule their weeks. I love Trevor's schedule he's he's he kind of puts that out there. That, he has the same kind of where you base it off the week.

[00:34:08] Like every, every day is a thing. I've definitely noticed that is a, a thing from, you know, successful entrepreneurs that I am personally implementing. and it's definitely made my Weeksville at the end of the week. Like I didn't forget everything that happened. so that's super awesome. So, so generally now you said six direct reports.

[00:34:28] So I want to just mention that really quick because, What, what would that, and why is there six direct reports?

[00:34:36]Ronzio: [00:34:36] so yeah, they're, they're really just the, the department has. And so we go through them, we've got the CMO, which I mentioned is my brother. We've got our VP of engineer era, sorry, VP of customer experience, which is kind of customer success and sales all lumped into one. We've got our director of product, our engineering manager, our head of people.

[00:34:57] And then my, my, director of finance.

[00:35:01] Tyler: [00:35:01] Love that. And they're the reason why I wanted to bring it up. As soon as we met, you mentioned you had 43 people, and I know that people are going, that's a lot, people. so those are essentially, you don't communicate with all the other 30 as you know, Every single day. It's like, you can communicate with this six so that you can be focusing on those other things that you mentioned you do throughout the week.

[00:35:18] You know, they're kind of taking that stride, which you probably wouldn't be able to do without processes

[00:35:24] short plug.

[00:35:24] Ronzio: [00:35:24] Nailed it. It's also important to mention it. It, you know, like w we weren't in this structure forever, like, you know, it was just. For five people and then it was eight people and then 10 people. And so it's kind of like, you know, whatever stage of business that you're at, you start with doing a ton of different things.

[00:35:42] And then as one of those things starts to take up so much capacity and you're like, gosh, I'm doing this all the time. And I really don't want to, then you hire someone to do that thing. And so it's constantly peeling off roles. Responsibility is like subdividing, like cells, you know, the, the people in the business.

[00:35:59] And so it was like, once we got to. 1112 people. That's when we really started needing more like managers department heads. And so we started hiring like director level manager level people that could run a small team. And then, you know, now we're starting to hire VP is another their position. So, but it's, it's something that grows over time.

[00:36:20] Tyler: [00:36:20] Yeah. And I'm just going to reemphasize the fact that you mentioned you know, hiring out for the things that you don't want to do, you know, first or, you know, that's a pretty big thing. I think a lot of people like, they, they, I mean what you don't want to do and maybe what you don't understand, but you know, those are really key things to focus on, so, okay.

[00:36:38] I'm really big one. And really centered around this podcast in general, we don't do this business alone. There's no business that survives by themselves. Right. like who's been a huge part of your success, like who are your allies that have kinda got you really to where you're at now is you got like a specific people that you, you turn to.

[00:36:57] If a fire

[00:37:00] Ronzio: [00:37:00] Man so many. so I mean, I mentioned those six people, the, the department leaders, I mentioned my chief of staff. I mentioned, you know, my brother working for us. I mentioned my wife and like how I confide in her in so many things. I've always, like I said, been a part of these mastermind groups. And so at any given time I've got like, at least a dozen.

[00:37:23] Other entrepreneurs that I'm really close with and talking to on a weekly basis. I've got, yeah, I've always had mentors advisors, you know, now with train you all, we've got a board of directors, but I also have formal advisors. I've got other CEOs that I really look up to that are like, you know, five years ahead of me that I've reached out to and built relationships with.

[00:37:45] And I can email when I'm thinking through something. So, I mean, the, I, I would say the pro probably like sex 70% of my time is working with my allies and the. It's just all those meetings and it's bouncing ideas off of people and, and, you know, trying to constantly refine the strategy and the ideas and what we're working on and get feedback.

[00:38:08] And so I owe a lot to a lot of people.

[00:38:12] Tyler: [00:38:12] I love, love that. That's fantastic. okay. What have you found that you need to avoid in order to keep as, as much focus as you need?

[00:38:21] happy hours.

[00:38:24] Ronzio: [00:38:24] I've been in, like I mentioned, all these business groups, like you get invited to so many happy hours and social events and the like I've, I've tried to do maybe one a quarter, you know, like I'll, I'll go to something that there's a lot of people at. And because I do want to build relationships, but you can't go to everything.

[00:38:40] There's too many invitations. And I really value my time at home. The family, more than hanging out with random people at a bar.

[00:38:48] Tyler: [00:38:48] Love that. Yeah. Because every time you go to event, you know, in general, like what do you do afterwards? Either the hotel lobby bar, some other place, a hundred percent, love that happy hour. And it's a good one. okay. So,  nobody talks about failures, right?  we're interested to hear what one of the failures are that you  had and what was the number, one thing you learned from it that you know, like never to do again?

[00:39:14] So hopefully no one else does it.

[00:39:17] Ronzio: [00:39:17] that's a loaded question. all right. Well, This is probably an answer. You get a lot. But my, my first belief is I don't think too much about the failures because they feel more like experiments. You know, it feels like, like going through them was a good thing. And so I wouldn't, I wouldn't undo any of the failures.

[00:39:37]one that comes to mind is. The me and the CEO of design, pickle, Russ. we, we once created a business overnight in a hotel room. We, we, we booked the, we booked the hotel rooms specifically to start a business. And we had like a half baked idea. And the idea was if we worked through, through the night and launched this thing, that we could have a business in less than 24 hours.

[00:40:05] And. And we did it and we made the website and the Twitter account and the packages and the landing pages and the email newsletter and spammed a bunch of people and got three customers and launched this business. And then we never did anything, hang again with it. And I think like the, the, uh, you know, on one hand it was great to accelerate that distraction and have it be over in 24 hours, you know?

[00:40:34]on the other hand, I think it's, it's, you know, that's only one of many distractions over the years, and I think as a, as an entrepreneur, you, you, you know, you, you get a lot of ideas, you get a lot of opportunities and you can be tempted to go in a lot of different directions. And I think that the reason train UL's worked as well as it has, and that design Pickle's worked as well as it has for him is that we both focused so completely on it.

[00:41:02] Tyler: [00:41:02] I love that that's something I battle with all the time between my real estate company and a REI SIF. So I could, I could resonate there. Being split in two different directions, wanting to start other companies, security companies. I don't think that's ever something that, that, an entrepreneur will ever be able to fully weed out, but, so weed killer next to the desk is always a good thing, I guess.

[00:41:23]Awesome dude. Okay. So that is all the main 10 questions. And I don't know if you noticed when I, when I sent these over to you, but every one of these questions build one big question. the first one is surrounded about your, why the second one surrounded about your, do you wake up? So, why do you wake up every day and not quit besides the fact that you gotta go on your run?

[00:41:46]Ronzio: [00:41:46] Hmm, this is, this is deep, I guess, but I feel like there is this intrinsic. Motivation. And if I were to quit, then that teaches me that quitting is okay. And I feel like I've always been really disciplined about not giving up on things because it's, it's like if you, if you give up on one little thing, then it's easier to give up on the next thing.

[00:42:13] And it's easier to give up on the next thing. Whereas, if you just wake up. With a focus and conviction around what you're trying to get done, then, then that builds momentum over time, rather than accumulating quitting moments. And it, and resenting that, you know,

[00:42:31] Tyler: [00:42:31] Yeah, no, that's good. it's like, you know, The last, I dunno, give you a life example for me. Like I've been really trying to eat more healthy and, and cause I always sit down. So I ordered, you know, new standup, you know, I know you stand up desk a lot. So I got this like six foot desk here and finally, you know, put the investment into making it a standup desk and everything and but even still online.

[00:42:56] Okay. Well like. Couple pieces of candy. I liked chocolate, dark chocolate, a lot. So like, you know, four or five pieces of candy, it's not going to hurt me. They're just a little tiny ones, a little dove chocolates, you know, and it's dark, it's better than milk chocolate, you know, but I've, I've created a habit where every single all night now, when I'm finishing up for the night, I eat like five or six of these pieces of junk, you know, so, know, bat.

[00:43:18] Yeah, exactly. You have to be in a butter, you know, you're. If you start quitting and the things that you start, you're, you're admitting defeat in yourself and that will over time become, you know, something where, before you even start anything, you're going to start anticipating the failure, you know, and that's something that will, I love that it will always, always hurt you.

[00:43:37]fantastic. I love it. Okay. So. This next part is the Ninja tips and tricks. Okay. And these are really one minute pieces. Sometimes they end up lasting a little longer per each, but feel free to answer as quickly as you want, essentially, the way these work is the very first one. The very first set of these is, is about you specifically questions that I'm going to ask directly to you, and they're focused on.

[00:44:00] If anyone ever runs into Chris anywhere. Okay. Another entrepreneurial meetup, maybe you start getting into real estate. So as long as people focus you on real estate, maybe you're already in real estate, whatever the thing is, and they notice you. I want them to be, be able to ask you questions or start up conversations so that the, they, you already magically feel like they're an ally, right?

[00:44:19] I want them to be able to have a jumpstart. Okay. Cause that's the biggest thing. If people always want to reach out to somebody, but they, they never take the time to build a relationship. Right. In a sense. so my very first one, just because we've mentioned peanut butter so many times is I need to know what your favorite peanut butter is.

[00:44:37]Ronzio: [00:44:37] it's, it's a honey, honey nut, peanut butter. That's ground at whole foods. So it's the kind you like grind yourself.

[00:44:46] Tyler: [00:44:46] wow. I was not expecting that to be so granular.

[00:44:50] Ronzio: [00:44:50] specific. I could probably give you the top 10 list, the peanut butter, but. Like the Justin's flavored ones, the vanilla one. I love so good. There's this like chocolate peanut butter made by peanut butter and co or something. That's really,

[00:45:06] Tyler: [00:45:06] man. Okay. I wonder if there's some then Tila and peanut butter. That'd be freaking amazing, but, okay. Second question is what's your favorite running trail?

[00:45:15] Ronzio: [00:45:15] The one right by my house. So it's called the, the gateway loop.

[00:45:20]Tyler: [00:45:20] Gateway loop. Okay. All right. And what is your favorite activity to do with your kids?

[00:45:27] Ronzio: [00:45:27] well, this with my older son, but we got season tickets to the Phoenix suns last year and it became our little thing. And so now he knows all the players stats and like where they went to college and, and he knows more than I do, but it's so fun to like drive to the games and like to have something that we do together.

[00:45:45] Tyler: [00:45:45] Last question. I'm throwing out a second one and a fourth one in here. didn't didn't you meet? You went to Gary V right? Yeah. What was it like getting the verification or credibility from Gary Vee? That train y'all is pretty fucking awesome.

[00:46:03] Ronzio: [00:46:03] It was a, I dunno, it was kind of surreal. Cause like you see 'em you see 'em on so many videos and it's across social media. And so sitting next to them in a conference room and hearing them like, like say, say things and validate, you know, what was, What's kind of weird. I was just like afraid to mess up when I was trying to say like, how can, how can I, how can I articulate what I'm trying to ask this guy?

[00:46:26] Cause he stared with those eyes, like, like you're so stupid. Hurry up and finish the question. And I'm like, ah, fumbling over

[00:46:33] Tyler: [00:46:33] Yeah. Yeah. But the clip that you use with him is really huge because I don't know if before or after, I'm not quite sure when you went there, if it was part of the whole buy the shoe thing or how you got in the room with 'em, but, you guys implementing what he said in there, or we're implementing what he said very, very well.

[00:46:49] I don't know. How it worked, but you know, the whole, the office people thing is like that's right in centric line with that kind of verification. So I'm not really sure if it overlapped or not, but either way, I always think that's pretty cool. you know, when you get to kind of, again, being around. I know people that have spent tens of thousands of dollars to be able to get, to be able to sit in a room with Gary V.

[00:47:12]and, and it's one of those things we mentioned earlier, right? Surrounding yourself and being a room with him and letting him hear your idea, and then being able to have him inside of your ads and be able to just have his words. All those things are huge. They have compound growth things that trickle in over time.

[00:47:27]and you know, sometimes you just got to think, you know, talk tactfully. so that's awesome. Okay. next set of Ninja tips and tricks are focused around specific two things. I think that, you know, that users need to know a little bit, tap into your brain if you will, a little bit more besides the philosophy.

[00:47:46]the first one is obviously you're the founder of trainable, so we got to put it. It's going to be around that. if someone's starting a business, at what point. Do they need to start documenting their processes?

[00:47:59] Ronzio: [00:47:59] Once they've got a process that. They want to delegate to someone else. So the thing that I teach is, you know, you shouldn't document everything like you, if you started documenting things before they were, you know, like repeatable and it was still an experiment, then you're wasting your time writing it down.

[00:48:16] Cause you're just going to do draft after draft, after draft. So the time to document is when you've got something that you don't want to do anymore. It's like, you know how it's done and you're trying to communicate it to someone else so they can do it. That's the reason to document. And so you, you document.

[00:48:34] Tyler: [00:48:34] Okay. I love that. in auto we have the challenge I had mentioned earlier in part of it in automating your lead gen is obviously a have processes. You gotta have processes around this things that are needed to get to that point. so one of the questions I had one time, someone hopped on her, like, I don't understand why the hell do we need to know how to, how to train people?

[00:48:51] I was like, And I get triggered really easy, like, and I'm very transparent with my user base in that. so I, like, I almost kicked him out. I was like, it was like, why? Because I already gave him a favor and let him join late. so the challenge is we can give value. I don't know, nevertheless, I'm super on par with that.

[00:49:07]okay, so you've built multiple companies, right? and even in building training, and we've already spoken about how you have six people on underneath of you. Like how, what are like the first, if you're, if you're gonna start new off and build a company in your goal, is it to be a wealth generating company?

[00:49:24] Number one, not just a hobby. how do you decide which parts of your business to actually. Process and develop out first. Do you base it off of, what is less what's more income producing and less income producing? Like what is your metric, being

[00:49:39]Ronzio: [00:49:39] like, what do you, what do you do first? What do you do yourself first? What do you, what do you mean.

[00:49:44] Tyler: [00:49:44] Yeah. Like, like let's just say, so I'm a founder, right. And I'm like, okay, cool. I'm, we're generating leads now we're closing some deals. and I need to focus on this thing over here. so I need to get rid of the, these. Three or four other things like for you, what do you think generally, business, business wide, what do you think would be the most common thing you should let go of first?

[00:50:06] Is it your marketing? Is it sales? Is it like, how do you decide what to build the process out for, to delegate first?

[00:50:15] Ronzio: [00:50:15] I think the first thing that you've got to delegate is the, the product or the service that will make the money. You know, like if, if you're, you know, in my video production days, let's say like  being. Behind the camera was the thing that I had to delegate first because I couldn't stand behind the camera for eight hours at an event.

[00:50:35] I do nothing else. You know? So like the actual doing of the thing was the, was the making of the product was what I had to delegate first. And then the next piece is usually like the. The marketing and sales, you know, like once, once you've figured out how to sell it, or you've brought in someone else that you and them together can sell it.

[00:50:56] Like that's something that, that then you can start to streamline. and then after that, it's like the there's a lot of the, the back office stuff. Like the finance, it'd be your first thing, you know, like maybe you're great at doing the thing and you're just weighed down by this administrative work. And so maybe in your business, the first thing is the.

[00:51:15] Administrator to help you just do more work to generate enough profit to hire your next person, but then you got to hire someone else to do the work. So, I mean, typically it's one of those two things would be, I think the first place to start is doing the work or making the product or the administrative stuff.

[00:51:34] Tyler: [00:51:34] Okay. And, and basically you would just say, okay, what is my most time consuming thing? That's not allowing me to focus on company growth so I can offload that. Or what, in, in, in the side thing that you're thinking of at the same time as like, well, do I love to do that thing or not? Because even if I offload it, am I going to be happy or am I not gonna be happy?

[00:51:53] So it was just kind of like, it's a little bit of everything all in one, but really pulls down to income producing and time consumption.

[00:52:02] Ronzio: [00:52:02] Yeah, exactly. It's like you want, you want to focus on the narrowest set of things you can do to produce the most value in the business and for a small business, you know, for a business that starts with one person, you do everything. And if. You know, if, if 90% of your time is doing the thing and 10%, your time is like emails and sending invoices or what contracts, whatever else you do, then you might say, okay, if I like, let me bring someone in to do.

[00:52:30] That 10 or 20% of stuff, because if I put all of my energy into like sourcing deals or whatever, and I could get, I could flip three more houses or whatever it is, you know, and that would more than pay for this other person to bring in. So that might be your first move, but then you're, you're at a ceiling like you can't do anymore.

[00:52:48] And so you've got to bring in another producer, someone that can, can help you get the work done so that you can then take a step up and grow the business.

[00:52:59] Tyler: [00:52:59] Awesome. Okay. So we know, about when we need to start building. Processes, we know which ones we should realistically, let go of first, the next in last question that I have for you and Ninja tips and tricks is once we know those two things, when we start building out a very first process, What is that like, what is a typical process? Like how many steps is it? Typical processes or certain things we need to focus on inside of a process and you're going to document it. is it like, okay, this is the intro. This is the outro and fill in the middle. Is there like a right or wrong way?

[00:53:30] Ronzio: [00:53:30] Yeah, I love it. So for any typical process that you're putting together, the first thing you want to do is, is like an intro or some context. So you want to say like, why do you need to know this and what are you about to learn? And so that's just a real simple intro for anything you're going to train someone on.

[00:53:47] And then the, the meat of the thing that you want to describe is, you know, kind of like all the questions you ask me, it's like, who does this process? how often is it done? Why do you do it? What tools do you use to get it done? How frequently is it done? How long does it take to do, you know, you're trying to answer like the, all the standard questions about the thing, and then what are, and then how, what are all the steps to getting it done?

[00:54:11] And so for, you know, if it's filling, you know, Completing a contract or something. You might explain the context around it. You say this is done, you know, like a lock in a property or an escrow or whatever. And then you, you say here's how our transaction coordinator does it. Here's who it involves your system.

[00:54:28] We use to for signatures, like whatever it is. And then you say here's all the steps, you know, like here's what the form looks like. Here's how to fill out this first page. Here's how to fill out the second page. Here's where to turn it in when you're done here's who else needs to sign it? And you just walk through the steps.

[00:54:42] So that middle piece, you know, it could be three steps. It could be 30 steps. It just depends on the, the process that you're going through. But what I would say is if you're getting something that's, that's more than 10 steps, for instance, it would be easier to communicate with a video, a screen recording video than it would be to like spend all this time, running this stuff out.

[00:55:03] Tyler: [00:55:03] Now would you pair that screen recorded video with like high level steps in text for summaries at all? Or would you just do that? Yeah.

[00:55:12]Ronzio: [00:55:12] I would break the video up into different steps, but it's, you know, if you've got, if you've got a, A lot of like, you make a good point because you don't want to just shoot like one 10 minute video and say, Oh, you've got to watch this whole video because when somebody wants to reference it back, they might only need to see like some step in the middle.

[00:55:29] And so you should break it up still into steps, but you just might not want to create a super granular 30 step, 10 paragraphs and paragraphs sort of. And we've got all guidelines like this on our website. If anybody wants to check it out of like how, how long should your standard block a text be? And when should you use video and it's all at  

[00:55:50] Tyler: [00:55:50] Yeah. In addition to like a ton of like prebuilt processes, which is super awesome. awesome, man, man, I was like, fantastic. I really, really, really enjoyed, you know, all your answers in, in, in your conversation. what I like to do at this point is ask you, to just tell everybody, you know, you've obviously got experience in building multiple companies.

[00:56:11]you, you it's kinda in your bones, it seems like, but some people like. They're really scared to leave their W2, or they're really scared to do something they're really scared to take the leap. Probably like you're probably scared once, you know, you've left your 12 years of, of doing the, you know, the video games.

[00:56:26] So, like what would you tell somebody that, that has like a bit of mindset or, you know, and, and is scared to take the leap to handle their own prosperity rather than leaving it in someone else's hands.

[00:56:36] Ronzio: [00:56:36] I would say what's, what's the worst that could happen. Like map out the absolute worst that could happen. You know, like if you're, if, if you, Quit your job, quit your W2. And you go at this for six months or 12 months, and you know, you have to go back and find another job. Like what's the worst case scenario because you know, for, for me as an employer, I love it.

[00:56:57] When we hire someone that's like, Oh, I was just, you know, I went out on my own and I started like a little web design company and. Like, I, I worked with 15 clients, but then, you know, it just got like hard to find new clients every month. And so now I'm looking for something more stable. I'm like amazing.

[00:57:14] You're entrepreneurial. Like I want to hire you, you know? So like there, I, I think, I think people can tend to, the focus on. You know, the short, short, sighted, short term problems. But if you look at it as like, you know, I'm going to invest in myself for a year, I'm going to join some groups. I'm going to go without a paycheck.

[00:57:32] I'm going to dip into my seat. I'm going to borrow money, whatever it is, but I'm going to start this thing and I'll have no regrets for, for, for giving it a go. I think, I think it's worthwhile.

[00:57:42] Tyler: [00:57:42] I love that. okay. Fantastic. So, the, the very last thing I do is I just leave it open to you to say anything that you might want to say to really anybody that is likeminded, trying to build businesses, you know, any, anything really at all that you would tell anybody I'm just super open-ended. We might not have anything you might,

[00:58:03] Ronzio: [00:58:03] yeah, I would say so. In addition to all that, the stuff we talked about, don't be afraid to reach out to people, to, to send them, send them a message. if you, if you listen to a podcast, you like, if you follow someone online, start a conversation, ask them questions. Like I I've been given out my cell phone number for people to just text me with questions.

[00:58:24] I'm happy to give it here too. but, but you know, like there's, there's a lot of people out there that do want to give back and want to help. And if you are the person that's afraid to ask, then you'll never get the opportunity.

[00:58:38] Tyler: [00:58:38] Yes, I hundred percent. And, and, somebody who I, I think is really interesting. I mean, that talked about this on the interview with Tony Robbins and I'm trying to think of his name. So I'm stalling is a comedian, Man I'm going to, I can't think of his name, but anyway, he was standing next to the founder of Amazon, and where you're sitting at a table and they were in the same room.

[00:58:58] Oprah was their founder of Amazon. which for some reason, I also can't think of the name of right now. Jeff Bezos. Yeah. Geez I'm so anyway, he's sitting there and he was, I'm going to go say hi to him. And it was like, everyone on town was like, no, don't do that. Like, he doesn't want to say hi to you.

[00:59:11] He's like, yeah. When else, am I going to have the opportunity to speak to Jeff Bezos? Like, yeah. So he went up and said, hi to him, had a whole conversation is like, and that went really well. And opportunities came out of it. Right? So it's like you never, ever, ever know, just like we always say in real estate, in any sales, never assume, you know, what the seller is going to take.

[00:59:31] When you make an offer on their house, you never know what they'll, what, what their thinking is value to them. So you can only just. Do you know, don't do, do, do, do do, and just be annoying. Cause then you're gonna, I get blocked and that's maybe some different, like, there'll be a stalker, that's kind of weird.

[00:59:46]you know, but, but you know, try and give value back and receive value. And, and I was just, just looking on here really quick. I just want people to know too, like, I'm on my train you'll account. Right. And there's actually like, Sub like templates in here, for real estate already built out, for like real estate prospecting, and taking like video tours of real estate virtually, which is really interesting.

[01:00:09] I'm sure that we might've been a COVID, thing, which is fantastic. There's tons of prebuilt stuff out. Oh, here. and you know, so definitely go check out, train. You will this trainable.com we'll leave a link inside the, Podcasts here, but like, I mean, it's fantastic. We use it in my business. and the only reason I'm really mentioning as so many times is because I really truly believe in train you.

[01:00:30] I think it's super awesome and super simple. So, how can people find you Chris? Like what is the, social media handles? Is there a website for, for Chris and all of his

[01:00:43] Ronzio: [01:00:43] Yeah, of course. So Chris randazzo.com is the website, but just the easiest place to connect is either on Instagram at Chris  on LinkedIn, just Chris rounds, you, or like I said, anyone can text me if they want. So (480) 531-8411.

[01:01:02] Tyler: [01:01:02] Awesome. That's insane. And you spell Ron is spelled L R O N Z I O

[01:01:09] for anyone that might be driving or anything like that. So, dude, I really appreciate it, man. Thank you so much for taking the time, about an hour here, or just over an hour out of your day, man. When you're on vacation with your family.

[01:01:21] I do really appreciate it. I'm sure everyone else really, really took a lot of insight out of it. And I think you're going to help a lot of people, over the next few weeks and beyond, you know, reach prosperity, dude.

[01:01:31] Ronzio: [01:01:31] Awesome. Thanks again.

[01:01:32] Tyler: [01:01:32] problem, dude.