Real estate heavyweights merge to launch REI's first automated deal generation platform

Dataflik’s core focus was creating the most accurate predictive AI dataset in the space. By parsing millions of property and owner data points, they have successfully built it. Currently, they predict more than 50% of off‑market investor transactions before they ever happen, and they back this up with market analysis and backtesting tools to help investors and agents be clear on where to focus.

Meanwhile, REISift focused on creating a platform where real estate professionals' marketing and lead follow‑ups get the exact right amount of attention, with the right marketing at the right time. Investors and Agents can move from “just another postcard blast or calling/SMS campaign” to an omnichannel marketing approach that tracks every interaction with leads and prospects so they can build the predictability and confidence needed to achieve the freedom they desire in their businesses based on the data, not emotional decisions.

The real estate data industry is always throwing around AI claims, DataFlik and with the merger of REISift, proves its value by letting algorithms do what people can’t—cross‑referencing millions of records in seconds, then presenting the answer in plain English inside REISift’s Sales and Marketing CRM. Users skip the spreadsheet gymnastics and focus on the prospects and leads that matter, backed with AI-driven data and features. Early adopters report doubling conversion rates while cutting marketing spend, a textbook example of the “work smarter, not harder” promise that defines the two companies' brands – now under one roof.

Enterprise power doesn’t have to carry an enterprise price tag. Heavy users who mail, dial, and text at volume typically invest a few thousand dollars per month, —far below the five to six‑figure contracts common in end-to-end software solutions (without the ability to diagnose and find “opportunities” slipping through the cracks which leads to tens of thousands or hundreds dollars lost in revenue)—while smaller teams can unlock the core product for only a few hundred dollars. Modular add‑ons and open APIs let every company right‑size its subscription and pipe the highest quality marketing data into their existing marketing platforms through advanced integrations to get real-time feedback, build even smarter campaigns, and convert higher quality leads to closed deals.

The merger also brings Tyler Austin, founder of REISift, into the executive suite as Chief Product Officer. Tyler Austin turned his former CRM into the go‑to command center for thousands of investors who wanted predictable, repeatable deal flow. Now he’s channeling that same obsession to build the most impactful AI‑driven sales and marketing product on the market.

DataFlik & REISift’s joint promise is to “Work smarter, not harder” in real estate investing. By leveraging data intelligence and integrated tools, DataFlik & REISift will help investors and agents close more deals with far less guesswork and wasted effort. The new platform provides a smarter way to generate and manage leads – turning what was once an expensive numbers game into a targeted, efficient process. From the solo operator hunting their first deal to established firms scaling nationwide, DataFlik & REISift’s unified system scales with the user’s growth, delivering consistency and business insight at every stage of the journey.

For growth‑minded real estate professionals , the payoff is clarity. By fusing Data, Marketing Systems, and Strategy into one workflow, DataFlik and REISift turn fragmented marketing and sales processes into one cohesive platform. One that pinpoints the right properties, automates the right outreach, and guides the right moves, converting effort into closed deals without the cost or chaos of patched-together tools.